Podcast ‘sode 50: Michael from Good Beer Hunting
For our 50th episode(!) we spoke to Michael Kiser, from Good Beer Hunting, he’s a writer and brand strategy consultant out of the US. We drank...
Author: AleOfATime
Matilda Bay – A Branding Mess (Update)
Back in July (2015) I looked at the struggles CUB were having finding an identity for the overall Matilda Bay/Fat Yak brand. One that is...
My Top Five Australian Beers Of 2015
It’s Hottest 100 Aussie Craft Beers voting time again. The most magical time of the year, when Stone and Wood and Feral Brewing fight it out...
News Wrap – December 2015
Second news wrap of the new and improved Ale Of A Time and it’s fading already with predictable takes on beer buyouts, marketing, mainstream news, and...
Podcast ‘sode 49: Christmas Unwrap Yearly Wrap
Our annual “awards” where we just gab on about the beers we always gab on about anyway. To save going through the show notes, the...
The Right Way To Use Hops
I’m the first to admit I have a limited understanding of grammar and I’ve always just gone with what sounds best and hoped that it was right. Given I’ve...
Weekend Music – Wu Tang
Recently we’ve seen probably one of the most ridiculous stories in the history of music. If you aren’t aware, basically an evil billionaire paid two million...
Q&A with Craft Beer College (NZ)
If there is one thing even the most jaded beer lovers can agree on, it’s that we absolutely need more education and people giving the...
Your Beer List Is Too Long And It’s Hurting Your Business
As good beer continues to grow, it’s only natural that bars want to find an edge over their competitors. One of the most common ways...
Podcast ‘sode 48: It’s a redo with Emily from Froth
A redo of the famous lost “Froth” episode, we talk to editor and founder, Emily Day. She has recently launched issue 2 of her free...
