Radio Station Confused By Testicles, Plays Staind
There is a radio station in NZ called the Rock. It’s aimed at dudes love super hard rock music featuring other super hard dudes. When...
Category: Commentary
A Considered Reply To The Cans Vs Tins Debate
Browsing Facebook recently, I came across a fun little bit of content marketing from Tooheys. It’s a video asking a few punters what they call a...
Volatile Beer In An Industrial World
The model for making money off beer is pretty simple. You brew a beer, you package it, you send it out, and someone (eventually) pays...
Become A Patreon Patron
I want your money. We want your money. Give us money. I re-worked this post a dozen times before summarising it as the above. I...
Spoiler Alert: Age
Let’s get this out in the open so we are all on the level: Beer has a freshness problem. There is no skipping around this...
Coopers – Keeping Discrimination Light
Edit: since this post, Coopers has released two statements on the issue. They have been added to the bottom of this post. Edit 2: Coopers...
Goose Island And Lagunitas – Making Moves
This week two big names of the US beer scene announced forays into the Australian beer market. One, in the form of Goose Island (ABInBev), was...
A Considered Reply To GABS Comments
Here at Ale of a Time, we do serious, deep dives into the world of beer. Stats, facts, charts, summaries. All that garb. And with...
Another Bloody Light-Easy-Sour Beer With Some Fruit
The other day a new beer was released. A kettle soured beer with some fruit in it. And for the last 12 months that sentence is probably...
Let’s Get A Cool Hat…
If the new Instagram is any indication, the CUB marketing team look to be re-positioning Victoria Bitter. Updating the increasingly tired 70’s and 80’s bloke...
