Ale of a Time is a craft beer focussed Australian beer blog and podcast. Always honest, often critical, we enjoy taking apart the stories and examining from a number of different angles.
Craft beer is a growing industry that, along with the brewers that make it great, has a number of commentators and critics. Our aim is to always offer a unique perspective and not run with the herd, but rather question everything we taste, see, read or hear; and unpack those issues for our readers and listeners. We always make sure to be open and honest and engage in debate rather than shy away from it.
We are also not afraid to poke fun at both the industry and ourselves. Craft beer needn’t be serious business even now when serious cash is flying round. If it was serious, it would get boring fast.
This site was founded in 2010 and has grown with the craft beer industry into what you see now, along with accompanying podcast (as well as a graphic design podcast produced and edited by us which can be found here: http://designbypodcast.com/)
If you would like to be part of this with advertising, sponsorship or using our services as brand consultancy, content creation or social media, then check out our contact page and we can send you a media kit.
Luke and team.