Trend watch – Cola Beers
Hot on the heels of Melbourne’s collective Nutella craze – where it was all Nutella in all things, the beer world is starting to follow suit...
Category: Commentary
A naive snob’s perspective part II: I worry
Today it was announced that Mountain Goat brewery was to be bought out by Asahi. Today two pioneers of modern beer in Australia have finally...
A naive snob’s perspective: Big business and selling out
Right now we are watching the beer industry go through all sorts of massive change and as “craft” beer growth continues the massive multi-national beer...
Little Creatures Dog Days – The Australian tweener rolls on
The new Little Creatures seasonal release is a 4.4% “Summer Beer”. Or in other words; their new “tweener”. tweener ˈtwiːnə/ noun US informal noun: tweener; plural noun: tweeners 1....
Matilda Bay – a branding mess.
A number of years ago I was part of a “focus group” for the Matilda Bay brand. This was in the lead up to their...
Keep calling beers ‘sours’
A few days ago there was an article doing the rounds, to much applause from beer pundits, titled Stop calling beers ‘sours’. The pundits’ consensus...
Tooheys Darling Pale Ale – media release rewrite.
Last week I posted a snark filled “Press Release” parodying those from by major breweries. It was partly inspired by this clunker of a press release...
Little changes
Changes are afoot at Little Creatures, as the move to bring the White Rabbit brand closer to the new East Coast home in Geelong, and the...
Press Release: Exciting new beer from [BRAND]
[BRAND] has launched an exciting new beer that really captures the changing face of the beer market. The new [FUNKY NAME OR MAYBE JUST WHAT STYLE...
Stone and Wood – Stone Day 2015
I don’t love to gush about freebies, and often don’t love taking them with all the baggage they bring but I would be some sort...
