Tagged: fat yak

2

7 Jan, 2016

Matilda Bay – A Branding Mess (Update)

Back in July (2015) I looked at the struggles CUB were having finding an identity for the overall Matilda Bay/Fat Yak brand. One that is...

11

19 Jul, 2015

Matilda Bay – a branding mess.

A number of years ago I was part of a “focus group” for the Matilda Bay brand. This was in the lead up to their...